Retail expertise, without the agency overhead.
breakpoint partners with digitally native brands making the jump from proven online traction to physical retail, bringing senior-level strategy and a specialist network without the size, or the overhead, of a traditional agency.
Our team's brand partnerships include L'Oréal, NBC Universal, Kraft Heinz, Chase, Walmart, and more spanning national launches, omnichannel retail strategy, marketplace optimization, and performance marketing that drives measurable growth. That experience is where the Retail Readiness framework comes from. We've seen, firsthand, what separates a brand a buyer says yes to, from one that isn't ready yet.
One senior team, accountable end to end.
Senior leadership on every engagement
We lead strategy and creative direction personally. No junior account managers, no bait and switch. You get the experience you hired, on every call and every deliverable.
Best-in-class specialist network
Rather than carrying a full-time team across every discipline, we activate proven specialists for each specific gap. The same model that lets us stay boutique priced instead of agency bloated.
Retail & marketplace expertise
We speak the language of retail buyers, understand marketplace algorithms, and know what a buyer is actually scoring you on, because we've operated on both sides of that conversation.
Strategy plus execution is the engine. The five pillars are what it's pointed at.
Brand positioning, go-to-market, AI-powered market intelligence, and the retail roadmap.
Retail media and programmatic buying, AI-search and marketplace optimization, performance marketing, and campaign management.
Start with the plan. Move into execution when you're ready to run it.
The Playbook
A fixed-fee diagnostic and roadmap. We score your brand against the five pillars using real data, not self-report, and hand you a sequenced plan: what to fix first, next, and later.
The Fix
For brands ready to execute. A managed retainer or scope where breakpoint runs point on the roadmap or a specific campaign. The same team that built the plan, not a hand-off to someone new.