The Playbook. Your retail readiness diagnostic and roadmap.
A fixed fee engagement that replaces guesswork with real data, and tells you exactly what to fix, in what order, before your next retail conversation.
Built for brands past the "figure out the basics" stage. You already have traction and need a buyer-ready, sequenced plan.
A single, buyer-ready deliverable.
Real data, not self-report
We pull live ad performance data, run a manual digital shelf audit, and check AI/search discoverability, not just intake survey answers.
A five-pillar audit
Digital Shelf & PDP, Retail Media Readiness, AI & Search Discoverability, Marketplace & Velocity, and Brand & Category Fit.
A sequenced roadmap
Quick Wins (0–30 days), Foundational Fixes (30–90 days), and Strategic Bets (90-plus days), built from your actual findings.
A single deliverable
Not an open-ended engagement: a clear, buyer-ready diagnostic report.
Every reason a buyer says yes, or not yet.
Digital Shelf & PDP
Is your product page actually built to convert attention into a sale. We check image and content quality, review volume and rating, keyword coverage, and buy-box control.
Retail Media Readiness
Is your paid engine mature enough to point at retail, and pointed the right way. We check ad performance, creative fatigue, and hook diversity.
AI & Search Discoverability
Do you show up when a shopper, or an AI shopping assistant, asks the category question. We check structured product data and content clarity.
Marketplace & Velocity
Can your ops and fulfillment actually support the volume a retail bet requires. We check fulfillment model, reorder lead time, and stockout history.
Brand & Category Fit
Does your positioning read as ready to a buyer, and are you part of the current cultural conversation in your category. We check category whitespace, positioning clarity, and cultural relevance.
A genuine sequence, start to finish.
Intake
A short kickoff, then a full survey covering all five pillars.
Diagnostic
We pull real data across your ad accounts, listing presence, and social pulse.
Roadmap
A sequenced plan, delivered as a report, walked through live with our team.
Custom quote
Most brands that complete The Playbook move directly into execution with The Fix, since the roadmap is built to be executed, not shelved.